1000xDev

ARESSO – Digital Ordering & Loyalty Platform

A comprehensive solution tailored for ARESSO Coffee

Date

2025-10-11

Proposal #PROP-ARESSO-WEB-LOYALTY-V1

Introduction

Executive Vision

What This Enables • QR scan → order → pay → pickup experience that becomes a daily habit • Unified CRM + automation across WhatsApp, push, email, and social • AI-powered recommendations (‘Your Usual’), demand forecasting, and offers • Store operations discipline via POS sync, KOT, and live KPIs

About Us

About 1000xDev

We deliver production-grade digital products with thoughtful design, robust architecture, and measurable business outcomes.

Our team combines deep product strategy, full-stack engineering, and modern UX to help consumer brands go digital fast — without compromising quality.

40+

Projects Delivered

99.9%

Uptime Managed

3 Weeks

Average MVP Launch

4.8★

Client Rating

Trusted by Leading Brands

1000xDev powers digital transformations for brands across retail, D2C, and SaaS sectors.

T

Taj Decor

Interior Design

M

Mtalkz

Communication

P

PetVesta

Pet Care

A

Amriti

Health & Wellness

C

CometForge

AI Solutions

M

MyCar Group

Automotive

How This Solves Your Challenges

  • Luckin-style ordering reduces queue times and increases repeat orders
  • Gamified loyalty, streaks, subscriptions raise visit frequency and AOV
  • AI upsells and personalized menus drive +20–25% AOV
  • Unified CRM automations improve retention and feedback response
  • Store analytics reveal conversion, cohort retention, and SKU profitability
  • Barista dashboards and SLAs improve prep times and throughput
  • Offers engine with ROI tracking enables efficient promotions
  • PWA-first architecture with native apps for distribution scale

Project Scope

Development of a Progressive Web Application (PWA) for ARESSO Coffee that includes digital ordering, payments, loyalty system, and analytics dashboard, delivered within a 30-day launch window.

Customer Web Application (PWA)

App-like web experience accessible via QR scan or link, optimized for mobile and desktop users.

  • Home dashboard with active offers and loyalty summary
  • Smart menu (categories, add-ons, pricing, offers)
  • Cart and checkout flow with loyalty redemption
  • Payment gateway integration (Razorpay / UPI / Cards)
  • Order tracking and pickup options
  • Profile with order history and favorites

Loyalty System (Phase 1 Core)

Built-in loyalty engine to engage and retain customers from day one.

  • Point system with earn & redeem logic (₹100 = 10 points)
  • Tiered loyalty levels (Bronze, Silver, Gold, Platinum)
  • Dynamic progress tracking (visual loyalty bar)
  • Auto-upgrade/downgrade based on monthly activity
  • Admin-configurable loyalty rates & rewards

Admin & Analytics Dashboard

Centralized platform for order management, product control, offers, and real-time insights.

  • Menu and store management (CRUD operations)
  • Order queue and live tracking
  • Offers and discount management
  • Customer analytics: sales, retention, repeat orders
  • Store-level performance reports
  • Exportable reports and charts

Backend & Infrastructure

Secure and scalable Node.js + PostgreSQL backend powering the entire platform.

  • RESTful APIs for frontend & admin integration
  • JWT authentication and role-based access
  • Cloud hosting setup on VPS (Render/DigitalOcean)
  • Basic caching and performance optimization
  • Monitoring, logs, and backups

UI/UX Design

Complete brand-aligned interface design inspired by Luckin Coffee's minimal and fast user experience.

  • UX research & wireframes for all user journeys
  • Color palette: coffee brown, cream, and accent orange
  • Component-based design system for scalability
  • Responsive design for mobile, tablet, and desktop
  • Microinteractions for loyalty and checkout feedback

Deployment & QA

End-to-end deployment, testing, and handover with admin training.

  • Functional and browser compatibility testing
  • Performance optimization and SEO readiness
  • Production hosting and domain linking
  • Admin walkthrough and documentation

CRM & Automation

Event-driven journeys across WhatsApp, push, email with segmentation and offers.

  • Event schema: order_placed, cart_abandoned, streak, churn_risk
  • Segments: new, high-value, morning-only, lapsed
  • Journeys: onboarding, win-back, cart recovery, streak saver
  • Campaign builder & consent management

AI Personalization & Forecasting

Recommendations ('Your Usual'), menu optimization, demand forecasting, sentiment.

  • Personalized item ranking & smart offers
  • Store-level demand forecasting (incl. weather)
  • SKU performance & menu recommendations
  • Review sentiment & alerts

Analytics & Reporting

PostHog + Metabase dashboards for leadership & ops decisions.

  • Sales & revenue, repeat rate, LTV
  • Store & staff KPIs, prep-time SLAs
  • Campaign ROI & attribution
  • Cohort and SKU profitability

Social & Growth Integrations

Instagram, WhatsApp, Google Maps deep links and UGC growth loops.

  • Order Now deep links in social & maps
  • Refer via WhatsApp engine
  • Shareable favorites & UGC ingestion
  • Reviews feed in admin

POS & Store Integration

KOT printing, order status sync, inventory signals, store KPIs.

  • POS status sync with order queue
  • Automatic KOT & pickup codes
  • Inventory/stockout hooks
  • Store performance dashboards

Android Mobile App

Production-ready native Android app with push notifications and Play Store publishing.

  • React Native Android app
  • Push notifications & deep links
  • Offline-first architecture
  • Play Store submission & publishing
  • App maintenance documentation

iOS Mobile App

Production-ready native iOS app with push notifications and App Store publishing.

  • React Native iOS app
  • Push notifications & deep links
  • Offline-first architecture
  • App Store submission & publishing
  • App maintenance documentation

Subscription & Wallet System

BrewPass-style coffee subscriptions and prepaid wallet for enhanced customer retention.

  • Monthly coffee pass subscriptions (10/20/30 drinks)
  • ARESSO prepaid wallet with cashback
  • Auto-renewal & subscription management
  • Renewal reminders via notifications
  • Subscription analytics dashboard

Project Timeline

1

Phase 1: Foundation & Development

30 Days

Design, development, and deployment of the core PWA platform with loyalty and analytics.

Deliverables

  • Week 1: UX research, brand alignment, and wireframes
  • Week 2: UI design and API architecture planning
  • Weeks 3–4: Full-stack development (Frontend, Backend, Admin)
  • Week 5: QA testing, performance optimization, and go-live
2

Phase 2: Post-MVP Modules

8–12 Weeks

Native apps (Android & iOS), advanced notifications with CRM, subscription & wallet, and POS integration. App Store publishing timelines as per actuals.

Deliverables

  • Android app + Play Store submission
  • iOS app + App Store submission
  • Notifications & CRM journeys
  • Subscription & Wallet module
  • POS integration & KOT printing

Proposal Options

We offer two comprehensive packages to suit your business needs. Start with the Core Platform to launch quickly, or go with the Complete Package for the full digital transformation.

🚀 Core Platform Package

Everything you need to launch ARESSO's digital ordering platform in 30 days. Perfect for getting started quickly.

₹4,00,000

Launch your digital ordering platform in 30 days with everything you need to start taking orders, managing loyalty, and running operations efficiently.

Features:

PWA accessible via QR scan or link
Payment gateway integration (Razorpay/UPI)
Loyalty points & tiered rewards
Order tracking & pickup system
Menu & store management
Real-time analytics dashboard
POS integration with KOT printing
Full source code & documentation
Timeline: 30 days to launch
Team: Full-stack team with designer, developers, PM

Complete Digital Stack

Full digital ecosystem with native apps, CRM automation, AI personalization, and subscription system. Everything to compete with global brands.

₹10,00,000

The complete digital transformation package that positions ARESSO as India's leading data-driven QSR coffee brand, with all the features of global competitors like Luckin Coffee.

Features:

Native mobile apps for iOS & Android
Push notifications & deep linking
WhatsApp/Email/SMS automation
AI-powered 'Your Usual' recommendations
Coffee subscription passes
Prepaid wallet with cashback
Instagram/Maps deep links
Demand forecasting & sentiment analysis
Advanced cohort analytics
Complete growth toolkit
Timeline: Core in 30 days, Full platform in 3-4 months
Team: Extended team with mobile developers, AI specialists

Detailed Pricing Breakdown

See exactly what's included in each package and how the pricing is structured.

🚀 Core Platform Package (₹4,00,000)

UI/UX + Product + Project Management

₹75,000

Design + product strategy with project management and delivery oversight.

  • Design system & brand-aligned UI
  • User journeys & wireframes
  • Project planning & QA sign-off

WebApp & Backend Development

₹2,00,000

Complete PWA ordering platform, backend APIs, and loyalty integration.

  • Customer PWA with ordering & payments
  • Loyalty core (earn/redeem, tiers)
  • Secure APIs & auth

Admin Panel + Analytics

₹1,00,000

Comprehensive admin panel with order management and analytics dashboard.

  • Menu & store management
  • Order queue & tracking
  • Cohort & SKU analytics

QA, Deployment & Training

₹25,000

Testing, deployment, admin walkthrough, and documentation.

  • Functional & browser QA
  • Perf & SEO passes
  • Handover & docs

POS & Store Integration

Included

KOT printing, order status sync, inventory signals, store performance (included).

  • Order queue ↔ POS status sync
  • Automatic KOT printing
  • Inventory/stockout hooks
  • Store KPIs & reporting

⭐ Additional in Complete Digital Stack (+₹6,00,000)

Android App

₹2,00,000

Production Android app with push, deep links, and Play Store publish.

  • React Native Android app
  • Push notifications & deep links
  • Play Store submission

iOS App

₹2,00,000

Production iOS app with push, deep links, and App Store publish.

  • React Native iOS app
  • Push notifications & deep links
  • App Store submission

Advanced Notifications & CRM

₹1,00,000

Rules-based journeys, segments, CRM integration, and contextual offers.

  • Event-driven rules & segments
  • CRM events & lifecycle
  • Dynamic message templates

Subscription & Wallet Module

₹1,00,000

BrewPass-style subscriptions, prepaid wallet, renewals & incentives.

  • Monthly coffee passes
  • ARESSO wallet with cashback
  • Renewal reminders & analytics

What's Included

2-month post-launch technical support
Documentation and admin training
Source code repository access
Performance and security best practices
Basic CI/CD setup and deployment guide

Terms & Conditions

App Store Publishing Timelines

App Store and Play Store review timelines are subject to the respective stores and may vary; timelines are as per actuals.
We will prepare all submission materials and handle resubmissions as needed.

AI Usage Pricing

Any AI model usage (e.g., inference tokens, embeddings, hosting) will be billed as per actuals.
We will provide transparent metering and monthly cost visibility.

Payment Schedule

50% advance to initiate design and development.
30% upon UI completion and backend integration.
20% on final deployment and project handover.
Invoices payable within 7 working days of issuance.

Ownership & IP

ARESSO will retain full ownership of the source code and assets upon full payment.
1000xDev retains rights to underlying frameworks and libraries used in development.

Post-Launch Support

Includes 2-month technical support for bug fixes and assistance post-launch.
Future enhancements (subscriptions, AI, mobile apps) can be scoped and quoted separately.

Tech Stack

Frontend: Next.js 15, TailwindCSS, TypeScript
Backend: Node.js (Express), PostgreSQL / Supabase
CMS: Payload / Sanity
Hosting: DigitalOcean / Render VPS
Payments: Razorpay / Stripe
Analytics: PostHog / Google Analytics

Let's Build ARESSO’s Digital Coffee Experience

We’re excited to partner with ARESSO to build a platform that redefines how customers order, pay, and engage with their favorite coffee brand. With this MVP, ARESSO will establish its digital-first footprint, gather actionable insights, and set the stage for scalable growth through subscriptions, AI personalization, and native apps.
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Quick Details

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Next Steps

  • 1Review proposal and approve scope
  • 2Sign agreement and initiate advance payment
  • 3Project kickoff within 2 working days